Focus: Walk the Line

Willy Wonka, Sour Patch, Haribo and Skittles.  If you are like me, then you have just begun to salivate and are headed to the kitchen for some sweets to eat while you read the next part of this blog. When you walk into the candy aisle at a grocery store, you are faced with a multitude of choices. You being to use your senses to aid the decision-making process.

Desires and dislikes start to focus your mind to what you will purchase to satiate your craving.  You will probably look and think “am I in a chocolate mood or gummy mood today?”  Once you have made that decision you will work your way down to how much you want to spend.

Next, you will probably be frugal and try to get the most for your money before you decide if you want to eat the sweets all at one sitting or save some for later.  You are creating an increasingly more narrow focus, each decision allows you to hone in on your precious indulgence.

When we are applying FOCUS to help amplify True Gravity, we need to treat the decisions as simply as the one in the candy aisle at the grocery store.  We need to look at what we choose and why we choose it.

Let’s take clients as an example.

Are you looking for lots of transactional customers, or larger, long-term clients?  Do you want to sell one product to them time and time again, or do you have a range of offerings they can purchase over a longer period of time?  Do you want the relationship to be personal or at a distance?  Is it local or global reach you ultimately want?

Answering these questions is the first step in focus. When you answer these questions you have identified the vision; now the tricky party is keeping your FOCUS on that vision and being brave enough to say “no” or steer away from clients and transactions that don’t match.

FOCUS is part of the holy trinity of your business life and a key to creating True Gravity.